HomeNewsSamsung Electronics teamed up with Xiaomi, the image sensor market to contain Japan

Samsung Electronics teamed up with Xiaomi, the image sensor market to contain Japan

South Korea's semiconductor companies are limited by Japan because of Japan's tightening of export restrictions and the removal of South Korea's white list, but Samsung Electronics also took the opportunity to join hands with Xiaomi in the field of image sensors to catch up with Japan's Sony.

Samsung Electronics announced on the 12th that it will mass-produce the mobile image sensor 108MPISOCELLBrightHMX this month, which is more than 100 million pixels, 1.6 times higher than Samsung Electronics' product released in May (64 million pixels), grabbing the largest mobile image sensor. Pixel title.

Of the more than 1,100 items that are restricted by Japanese exports, image sensors are also one of them, and special licenses are required to export from Japan. The Korean media "Korea Economy" reported that after Japan removed the white list from South Korea, Samsung Electronics successfully developed the product with special significance.

It is worth noting that in the early days of the product development, Samsung Electronics teamed up with Xiaomi. After the technical cooperation between the two companies, Xiaomi will carry Samsung image sensors on its own smartphones to increase market share.

According to IHSMarkit, the market research organization, in the global image sensor market in the first quarter of this year, Samsung Electronics' market share was 17.8%, ranking second in the world, second only to Japan's Sony (51.1%). It is widely believed that Samsung Electronics is trying to catch up with Japan's Sony and establish a common front with Xiaomi in an attempt to expand its market share.

Xiaomi said on the 7th that it will be equipped with Samsung's 64-megapixel image sensor in the smart phone red rice series. OPPO will also carry the same sensor on smartphones launched in emerging markets.

The image sensor can convert the image information from the lens into an electronic signal and act as a traditional camera film. In the smart phone, if the application processor (AP) is likened to the brain, then the image sensor is the eye, Samsung's new product has surpassed the human eye (about 100 million pixels), able to shoot more details, higher quality Photo.

Image sensors are not only used in the field of smart phones and cameras, but also active in artificial intelligence (AI), machine learning, and driverless driving in recent years. Samsung Electronics also regards it as one of its key products.

According to the "Korea Economy" report, in particular, it is relatively easy to convert a memory production line into an image sensor production line. As the world's first largest memory company, Samsung Electronics can compete with Sony without a memory business. The way of operating the image sensor market is optimistic.

According to industry sources, in addition to the special market for some industries, Samsung Electronics has been able to stand side by side with Sony in terms of the quality of image sensors. Samsung Electronics' products can also replace Japanese image sensors affected by export restrictions.